When 2010 rolls in it will mark the end of a decade that truly welcomed internet technology. Think back to the turn of the millennium and the software tools that you primarily utilized online: things sure have changed. Whether it be the advent of ‘the cloud,’ the rise of mobile devices, or a change in philosophy to ‘simpler is better,’ this decade has truly changed the way that people interact with the internet.
I’d like to take a walk down memory lane and look at internet software at the start of the millennium, and then survey where we are now in three distinct yet intertwined arenas.
Email was one of the original hallmarks of the internet – a simple yet efficient way to demonstrate the power of the web by digitizing the long-standing concept of mail service.
During the last decade, free email services like gmail and yahoo mail have perpetually dominated the arena – providing large amounts of data storage for free to the masses and proving that ‘online only’ applications can be a viable alternative to local email software like MS outlook.
As we head into a new decade, email seems yet again ready to morph, as inboxes are perpetually fill with spam and people clamor for new modes of communication. Google Wave claims to have an answer, but can it really replace email?
The last decade has been a Topsy-Turvy roller coaster for online media – from the tiny startups that became media moguls to the media conglomerates that desperately sought out new models of business. The year 2000 marked the height of Napster- a new breed of P2P network that allowed people to download pirated MP3 music files. Since then, illegal networks like Napster have both flourished and fallen, eventually paving the way for legitimate music hubs like itunes.
Online video also has gone on quite a ride, highlighted by the creation of YouTube in 2005. The viral video boom has not only changed the way that people consume and publish video, but also has disoriented the TV and film industries.
As the decade comes to a close, we are still seeing industry experimenting with new models of business that can adapt to online video culture. Although some methods of providing free, high quality, syndicated content online (ala Hulu) have garnered popular approval, a stable revenue source still remains elusive.
The way that businesses, both small and large, interact with one another and an online consumer base has drastically changed due to various facets of evolving business software technology.
Sales departments can now more efficiently give online presentations through Webinar technology like Dim Dim. Salesforce has pushed the boundaries of Customer Relationship Management (CRM) software, allowing companies to improve their communication with customers and sales prospects. Hiring managers and recruiters can now efficiently track and manage job applicants online through solutions like Newton Software. Paypal has revolutionized online payments, allowing web stores and companies with Software as a Service (SaaS) business models to easily install a revenue stream.
All in all, this past decade of software has enabled tech savvy businesses to perform their functions more efficiently, honing in on niche models that add value for both consumers and other businesses.